The company is called Notion, a hot software startup that necessitates being on our investment radar screen. It is a robust platform that allows for collaboration between teams and supports business operations. It is excellent for taking notes and tracking tasks.
It is a popular tool for digital-first businesses that value efficiency and real-time collaboration with colleagues. The company's story is fascinating.
The Notion raised $18.2 million in its first venture capital (VC) seed round in July 2019. At the time of this raise, Notion had been in existence for three years and was valued at $500 million.
This was a new platform. Although it had a small following, the company was still not well-known. It had a user base of approximately one million.
The Notion gained popularity as everyone was forced to do remote work in 2020. It saw its user base grow exponentially and used that momentum to raise $50 million more. The company was valued at $2 billion. It was a unicorn.
Then the company took off. It was trendy among Generation Z, people who were born between 1997-2012. This inspired, passionate users to create a TikTok clip featuring Notion, which went viral. The company's user base exploded from there. Now, it has 20 million users; this is a 20x increase in two years.
The company was able to raise $275 million more venture capital to scale its platform. This raise was completed earlier in the month. The company now has a value of $10 billion. It is a decacorn.
Companies like Notion and Slack are more than just an example of rapid growth. This type of rapid technological innovation is everywhere.
The Notion will experience the same fate. This company is among the most dynamic software companies globally, and it is likely to be acquired. It is up for debate whether this happens before or after the company goes publicly.
This is a company that you should keep an eye on. As a patron, I can recommend it to readers who might be interested. Although it takes some getting used to, however, it is very user-friendly.
Companies like Notion and Slack are not just great stories of accelerated growth. This type of rapid technological innovation is possible anywhere.
Something dramatic has changed in the past 24 months. Companies can scale at a rate I have never seen before. This means that investment returns can be as high as 50%. It is an incredible time to be an investor in the technology sector.